I'm a carrier...why do I care about the Yap platform?

We drive much higher data and texting usage, by at least an order of magnitude. Do you think that'd help the sale of bundles any? Did you know that in South Korea teens send over 60 SMS a day? That's almost 1,800 a month! In addition, the state of Washington just outlawed texting while driving...we make it much safer for your users to keep at it. Independent of that, we finally make all that other content to want to drive to your endpoints consumable.