Yap® has created a next generation automated freeform speech recognition platform that makes mobile consumer applications easier and faster to use. Our first example allows you to quickly send text messages to your contacts by simply speaking them; we'll convert your audio into text a second later. Considering that 66% of teens text while driving, this innovation could not come at a better time! In addition, this has allowed us to create a unique end point for ad revenues, since a single threaded chat screen can be fed from multiple ad platforms. Given that most teens we know text greater than 400x per month, that presents an interesting and explosive greenfield to us.